Who I'm Following - January 2026

AI Thought Leadership

 Owain Evans is a Berkeley AI researcher and founder of Truthful AI. In an era of hype and hand-wringing, he's focused on what actually matters: making AI systems that don't lie to us. His work on AI honesty is technically rigorous but genuinely accessible. You can watch his interesting Hinton Lectures here.

Agent Provocateur

The inimitable Mark Ritson is the marketing professor you either love or love to hate—but either way, you're reading him. His takes are sharp, evidence-based, and he is an unrivaled shit-disturber. He'll make you smarter (if occasionally furious), which is exactly what good agent provocateur should do.

Industry Buzz

Kristi Zuhlke, a consultant focused on AI for insights leaders and the former founder & CEO of Knowledge Hound, is one of the clearest thinkers on how insights teams actually work (and where they get stuck). She's building tools to solve real problems, not imaginary ones—and her perspective on the evolving insights landscape is always worth your time. And she's a bit of a shit-disturber herself!