Strategic advice built on insight—seasoned with instinct
Our Mission: Instill Clarity in Unclear Times
When industry change outpaces experience and challenges instinct, we help leaders embrace the responsibility to lead—with clarity, conviction, and decisive action.
Why Womintuition?
You've heard it a million times... “The insights industry is transforming!" But this time, it just might be true! From our earliest days, our industry has faced numerous challenges and existential threats, but this moment feels different — thrilling even — doesn’t it? The future won’t necessarily be the usual powerhouses; it will be the innovators and the agile who shift from delivering data to crafting actionable intelligence.
With over 30 years of experience in every corner of this industry, including running a $1B global research firm, leading marketing for a brand that revolutionized how we experience movies, to co-founding a company that shook up traditional research, I’ve witnessed firsthand what works, what doesn’t, and what’s around the next corner. Now I'm pleased to advise research and data companies, investors, and research buyers navigating their own inflection points—transformation, turnaround, or the equal parts terrifying and exhilarating question of "what can we become?"
Credentials
1 / Global CEO, Millward Brown (now Kantar)
Led a 78-office, $1B research consultancy through nearly 2 decades of market transformation. Learned that balancing global scale with local relevance is where magic happens. Counted over 80 of the Fortune 100 brands as clients.
2 / CMO, IMAX Corporation
Led on the client side. Discovered what marketers actually need (hint: not another 80-page deck).
3 / Co-Founder & Board Chair, Rival Group
Helped build a next-gen research consulting and tech company from scratch. Proved that the industry can be reinvented—if you're willing to break a few things.
4 / At Womintuition
Advising agencies, insights departments, and investors on transformation strategy, AI impact and implementation, organizational design, and the whole messy work of reinvention.
Services
Unlocking Your Business Potential
Strategic Transformation
The engagements where we work with you to figure out what your company can become—and help build the roadmap to get there. Multi-month partnerships for research firms navigating the shift from data to intelligence.
CEO & Board Counsel
​For leaders dealing with complexity who need someone who's been there. Having navigated the politics, the legacy systems, the skeptical veterans, and the naïve newcomers, I serve as a sherpa for CEOs and Boards helping deliver your strategy and, just as importantly, ensuring execution.
AI & Data Strategy
Helping research firms and corporate insights teams develop AI strategies that are actually executable—grounded in what's real, filtering out what's hype, determining what your organization can absorb and where you can excel.
M&A Advisory and Due Diligence
For PE and VC firms who need someone who actually understands this industry to evaluate potential portfolio investments. We identify risks that may not be obvious and uncover hidden value. Post-acquisition I coach portfolio company executives to help investors realize the full potential of the transaction.
Rich Gelfond - IMAX CEO
"Eileen's impressive marketing and leadership credentials coupled with her analytic-based approach to brand-building will help us to strengthen and extend our brand value in support of our continued growth."
Research Live
"Her tenure included unprecedented market volatility and a rapidly changing media and technology landscape. Under Eileen's leadership, Millward Brown faced these challenges head on and flourished."
Women In Research (WIRe)
"The Fairy Godmother of the Insights Industry"
Industry observers say...
"A force in global marketing and insights, combining board-level vision with an operator's feel for how brands actually grow."
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"One of the industry's most trusted growth architects, from leading Millward Brown to a billion-dollar consultancy to reshaping marketing at IMAX and chairing Rival Group."
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"The person industry peers turn to when the conversation is about the future of insights and the practical realities of driving growth."
Who We Serve
CEOs & Boards
facing transformation imperatives
Private Equity & Venture Capital firms
evaluating or holding research/data assets
Market Research Firms
seeking strategic direction
Res Tech Platforms
seeking enterprise
credibility & go-to-market strategy
CMOs & Insights Leaders
rethinking their research
