Hard to believe it is January 2026!  The new year brings a predictable flood of prognostications. Every firm has their "Top 10 Trends for 2026" post queued up. I'll spare you mine and my jaundiced view that most of these lists wouldn't stand up to the scrutiny of good researchers!  Sadly, many “predictions” lean more towards self-serving wish lists than data-informed insights. (Wow!  A company marketing synthetic data predicting that this is going to be the year of the digita