For CEOs & Boards · Private Equity & Venture Capital · Market Research Firms · Research Technology Platforms · CMOs & Insights Leaders ·
“The Fairy Godmother of the Insights Industry”
WOMEN IN RESEARCH
Eileen Campbell has run a $1B global research firm, led marketing at IMAX, and co-founded a company built to reinvent research. Now she advises the leaders and investors deciding what the industry becomes next.
WHY WOMINTUITION
You’ve heard it a million times. This time it just might be true.
From its earliest days the insights industry has faced existential threats, but this moment feels different, thrilling even. The future will not necessarily belong to the usual powerhouses. It will belong to the innovators and the agile who shift from delivering data to crafting actionable intelligence.
I have worked in every corner of this industry, from running a $1B global research firm to leading marketing for a brand that changed how we experience movies and co-founding a company that shook up traditional research. I have seen what works, what does not, and what is around the next corner.
Now I advise research and data companies, investors, and research buyers through their own inflection points: transformation, turnaround, and the equal parts terrifying and exhilarating question: “what can we become?”
CREDENTIALS
Four vantage points.
Every seat at the table.
01 / Global CEO, Millward Brown
Led an 80-country, $1B research consultancy through nearly two decades of market transformation, with over 80 of the Fortune 100 as clients. Learned that balancing global scale with local relevance is where the magic happens.
02 / CMO, IMAX Corporation
Led on the client side. Discovered what marketers actually need. Hint: not another 80-page deck.
03 / Co-founder, Investor & Board Chair, Rival Group
Helped build a next-generation research consulting and technology company from scratch. Proved the industry can be reinvented, if you are willing to break a few things.
04 / Founder, Womintuition
Advising agencies, insights departments, and investors on transformation strategy, AI impact and implementation, organizational design, and the whole messy work of reinvention.
SERVICES
Four ways we work together.
Engagements are built around the decision in front of you, from a single board session to a multi-month partnership.
01
Strategic Transformation
The engagements where we figure out what your company can become, and build the roadmap to get there. Multi-month partnerships for research firms navigating the shift from data to intelligence.
02
CEO & Board Counsel
For leaders dealing with complexity who need someone who has been there. Having navigated the politics, the legacy systems, the skeptical veterans and the naïve newcomers, I serve as a sherpa for CEOs and boards, helping deliver the strategy and, just as importantly, ensuring execution.
03
AI & Data Strategy
Helping research firms and corporate insights teams develop AI strategies that are actually executable: grounded in what is real, filtering out the hype, and clear about what your organization can absorb and where it can excel.
04
M&A Advisory & Due Diligence
For private equity and venture firms who need someone who understands this industry to evaluate potential investments. We identify risks that are not obvious and uncover hidden value. Post-acquisition, I coach portfolio executives to realize the full potential of the transaction.
“Her tenure included unprecedented market volatility and a rapidly changing media and technology landscape. Under Eileen’s leadership, Millward Brown faced these challenges head on and flourished.”
RESEARCH LIVE
“Eileen’s impressive marketing and leadership credentials coupled with her analytic-based approach to brand-building will help us to strengthen and extend our brand value.”
RICH GELFOND, CEO, IMAX
“The person industry peers turn to when the conversation is about the future of insights and the practical realities of driving growth.”
INDUSTRY OBSERVER
SEASONED
FOLLOWING
The big thinkers I’m following this month
READING
Ethan Mollick on working beside the machine
SEEING
What caught my eye this month
Let’s talk.
A first conversation is the fastest way to find out whether I can help. No deck required.